Strategic Commercial Partnerships

Accelerate Growth Through Smarter Collaboration

No business scales in isolation. At Growth Nordic, we help you grow faster by building and activating commercial partnerships that expand reach, unlock new channels, and increase recurring revenue.

From digital distribution to retail resellers and service bundling, we design partnership strategies that align with your business goals and deliver measurable value – not just “strategic intent”.

Whether you need to expand your D2C brand via external platforms, activate B2B2C partnerships, or structure a reseller program across the Nordics, we bring a hands-on, commercial lens to partnership development.

What We Help You Solve

  • Limited market reach or channel saturation

  • Lack of active partners or underperforming reseller networks

  • No structured partner strategy or onboarding flow

  • Weak alignment between sales, marketing and partnership teams

  • Complexities in commercial models and partner incentives

Direction

We help define a commercial partnership strategy that supports your growth model – whether you're scaling through digital platforms, third-party sellers or strategic resellers. The goal: partnerships that produce revenue, not just meetings.

Analytical

We analyse channel performance, partner segmentation, and commercial viability to identify where partnerships can accelerate growth – and where inefficiencies slow you down.

Roadmap

From recruitment to co-marketing, we design partnership playbooks with clear phases, activation steps and KPIs – ensuring your commercial collaboration has structure, speed and accountability.

Execution

We support you through negotiation, onboarding and activation. Our advisors act as an extension of your team – driving partner performance, aligning incentives and creating win-win outcomes.

How We Work

We combine commercial expertise with operational support. Our process typically includes partnership audits, commercial model development, incentive design, partner recruitment strategy and go-to-market support.

Customer loyalty isn’t built on automation – it’s built on relevance and consistency. We work closely with your team to understand what drives customer satisfaction, loyalty and advocacy – and where friction and silence lead to churn.

Our work typically includes churn diagnostics, customer journey audits, CRM and lifecycle strategy, content mapping, and loyalty concept development – all tailored to increase Customer Lifetime Value and reduce attrition over time.

We help you

  • Define a scalable partner model with the right value exchange
  • Design onboarding, training and enablement frameworks
  • Activate partner marketing and co-selling motions
  • Build dashboards and scorecards for partner performance
  • Align internal teams around a shared partnership vision
Strategic commercial partnerships

How We Work

We help you design, test and scale loyalty strategies that reflect your brand, business model and growth ambitions. Our methodology bridges strategy and execution – from insight to initiative, from concept to impact.

We typically support clients through partnership mapping, readiness assessments, commercial model development, onboarding flow design, and co-marketing strategy – all tailored to increase revenue, reduce time-to-market, and maximize partner performance.

We help you

We combine strategic planning with hands-on support. Our engagements often include customer journey mapping, retention campaign design, CRM audits and loyalty program modelling.

We help you:

  • Increase retention and reduce churn with structured playbooks

  • Build loyalty programs based on behaviour, not discounts

  • Map full customer journeys to drive post-sale value

  • Design communication that re-engages at the right time

  • Align retention efforts across product, sales and marketing

FAQ – Commercial Partnerships

A commercial partnership is a structured collaboration between two or more companies to generate revenue, expand reach, or co-deliver value. It can include distribution deals, reselling, bundling, affiliate models or joint go-to-market agreements.

You should explore partnerships when you’re looking to grow faster, enter new markets, reduce CAC, or add scalable sales channels. Partnerships can accelerate reach without increasing fixed costs – if designed correctly.

We help with digital distribution, platform partnerships, retail and reseller models, bundled offerings, affiliate structures, and channel partner programs – always with a focus on revenue impact.

Strategic partnerships often focus on long-term vision, alignment or market positioning. Commercial partnerships are revenue-driven and designed to produce tangible business results in the short to mid-term.

We help you from start to scale – including partner mapping, commercial terms, onboarding playbooks, incentive design, co-marketing support, and performance tracking frameworks.

Why Growth Nordic

We’ve built and scaled commercial partnerships for leading media, SaaS and telecom brands in the Nordic region. From bundling offers to building digital distribution strategies, we understand what makes partnerships work in practice – not just in PowerPoint.

We think commercially, act fast, and bring structure where others bring complexity. Whether you’re looking to expand through platforms, affiliates or resellers – we help you design partnerships that grow with you.